Archive for March, 2014

Creating a 180-day “All visitors” AdWords remarketing list

Monday, March 31st, 2014

AdWords’ default “All visitors” remarketing list has an unmodifiable 30-day look-back window or “membership duration.” Sometimes you want something longer (or shorter). In particular, you may want to save AdWords budget by excluding people from seeing an ad after they’ve clicked on one. (Note that there’s an upper limit of 180 days for search, 540 […]

Using AdWords remarketing lists to exclude prior ad clickers

Monday, March 31st, 2014

Why pay twice for the same visitor? You can save money in AdWords by excluding ad impressions for people who have already clicked on an ad. This may be appropriate if you feel that the first click generates enough awareness that subsequent visits would occur through natural results. For example, one of our clients is […]

Google Analytics Goals with Full Domains

Tuesday, March 25th, 2014

I recently have been creating Google Analytics goals for a client whose profile is set up to show full domains. The goals corresponded to particular pages, for which the instructions say to exclude the domain. Doing so will not allow the goals to fire. Instead include the full domain as it appears in the All […]