Internet Marketing Blog

A recent post in the Google Retail Advertising Blog describes a study conducted by Google and Levi’s to see if search ads generated brand awareness. The study demonstrated increased brand awareness, but there are some significant caveats to extrapolating to other brands. The study showed a significant increase in Levi’s brand awareness among people who […]

Today is Blog Action Day, and we’re at a loss for profound additions to the deluge of climate change blog posts. This is a business blog, and we are reluctant to share personal issues here. However, climate change is more than a personal issue, and it is already affecting many businesses and — consequently — […]

You can drive all the traffic in the world to your website, but it’s a waste the visitors don’t convert. Form design is very often a significant contributor to poor conversion rates. While Key Principles and Specific Recommendations that follow are generally written for forms that solicit contact information from potential customers, they can also […]

A week ago Yahoo announced a new feature/report for Yahoo Sponsored Search advertisers, the Ad Delivery Report. In short, it’s a report that tells you where your ads are being shown across Yahoo’s (vast) network, along with performance data. It’s a helpful report to run, and discloses just how many different sites Yahoo places your […]

Adobe is buying Omniture, a leading provider of web analytics and analysis provider.What does this mean for online marketers and our clients? This struck me as an odd combination until I started digging a little further into recent history of these companies and the direction of application development. Adobe makes software such as Acrobat, Dreamweaver, […]

Using Mail on the Mac for digitally signed and encrypted messages is very easy…once your certificate has been obtained and setup. First, some quick definitions: Digital Certificate — A digital certificate uniquely identifies you and makes it possible for people to encrypt messages so that only you can read them. You obtain a digital certificate […]

Microsoft and Yahoo! have announced a complex agreement in which Bing will provide natural and paid search results to Yahoo! properties, and Microsoft will have access to Yahoo!’s technology. Yahoo! will provide the salesforce for premium search advertisers. Self-service paid search (this is regular old PPC through adCenter and Yahoo Sponsored Search) will be handled […]

Over the years we have managed a lot of pay-per-click campaigns for a variety of clients. Some of them have a thorough understanding of conversions, while there are still a lot that don’t. It is still surprising to find companies that only measure the success or failure of their AdWords campaigns (or less often Yahoo! […]

Social media is all the rage. Facebook and Twitter have millions of users broadcasting information to each other in an amorphous and humongous online social web that now extends beyond desktop computers into iPhones and Blackberries as they roam the globe. Many companies see this as fertile territory for promoting their brands, and some are […]

Karen Anderson recently blogged about the FTC’s plans to draft new rules that allow them to go after bloggers for false claims and conflicts of interest. These plans have been in the works for months, but widespread awareness and concern seems to have only blossomed in the last few weeks, leaving little time for action […]