Adobe is buying Omniture, a leading provider of web analytics and analysis provider.What does this mean for online marketers and our clients? This struck me as an odd combination until I started digging a little further into recent history of these companies and the direction of application development. Adobe makes software such as Acrobat, Dreamweaver, [...]
Using Mail on the Mac for digitally signed and encrypted messages is very easy…once your certificate has been obtained and setup. First, some quick definitions: Digital Certificate — A digital certificate uniquely identifies you and makes it possible for people to encrypt messages so that only you can read them. You obtain a digital certificate [...]
Microsoft and Yahoo! have announced a complex agreement in which Bing will provide natural and paid search results to Yahoo! properties, and Microsoft will have access to Yahoo!’s technology. Yahoo! will provide the salesforce for premium search advertisers. Self-service paid search (this is regular old PPC through adCenter and Yahoo Sponsored Search) will be handled [...]
Over the years we have managed a lot of pay-per-click campaigns for a variety of clients. Some of them have a thorough understanding of conversions, while there are still a lot that don’t. It is still surprising to find companies that only measure the success or failure of their AdWords campaigns (or less often Yahoo! [...]
Social media is all the rage. Facebook and Twitter have millions of users broadcasting information to each other in an amorphous and humongous online social web that now extends beyond desktop computers into iPhones and Blackberries as they roam the globe. Many companies see this as fertile territory for promoting their brands, and some are [...]
Karen Anderson recently blogged about the FTC’s plans to draft new rules that allow them to go after bloggers for false claims and conflicts of interest. These plans have been in the works for months, but widespread awareness and concern seems to have only blossomed in the last few weeks, leaving little time for action [...]
I have spent the morning in two social media sessions. The number of platforms for sharing information is still pretty concentrated: Twitter, Facebook, Digg, StumbleUpon, delicious, and Reddit. Note how similar this list would have looked one year ago, which is forever in this segment of online marketing. What has changed dramatically is the number [...]
We will be attending SMX Advanced here in Seattle tomorrow and Wednesday. We’ll try to post some highlights that we observe. Please let us know if you plan on attending and would like to meet us there, or if you have a particular question that we can try to pursue with attending vendors.
Seattle, WA (AFNews) April 1, 2009 — Web 1 Marketing, Inc. has purchased the web search business of Yahoo!, Inc. “We are pleased to welcome Yahoo! Search to our team,” said Josh Freedman, President of Web 1 Marketing, Inc. “We look forward to the synergies of our two organizations to combine effortlessly, providing our customers [...]
Sometimes you want a blog but don’t have the time or expertise to write customer- and search-engine-friendly content. You know that all that up-to-date content improves your image and helps your search engine rankings. But who has time to come up with good, on-topic content several times a week? We frequently are asked by prospective [...]
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