Archive for the 'Overture' Category

Google Dominates SEM Spending

Friday, January 13th, 2006

A recent article at WebProNews summarizes forthcoming SEMPO research into Search Engine Marketing spending by SEM firms. It comes as no surprise that 95% of firms surveyed advertises with Google AdWords, significantly more than the still-respectable 60% who advertise with Yahoo! Search Precision Match (formerly Overture). There is parity between the two rivals’ content networks […]