Internet Marketing Blog

Jakob Nielsen’s Alertbox recently included a post about the usability benefits of breadcrumbs. We have long counseled clients to use them when their site design and organization allow for the same reasons that Jakob advocates their use. We add one more reason: SEO. One of the important aspects of site optimization is creating abundant, keyword-rich [...]

Have you been thinking about or doing CSS cloaking? There has recently been chatter of Google spiders retrieving CSS files. This shouldn’t come as a surprise since it has long been the position of major search engines that most attempts to provide them with different content than users would see (cloaking) is grounds for penalties [...]

There are some simple SEO “tricks” that can garner higher ranking with minimal effort, and that you can employ yourself rather than paying an SEO firm. The success of these SEO techniques is — however — predicated upon a number of other factors such as proper site structure (see our SEO site analyses) and use [...]

A recent article in SEOmoz provides a great deal of information about various SEO factors, identifying numerous on-site optimization techniques and off-site (linking) tactics and summarizing the combined knowledge of leading SEO practioners. The top 10 techniques, according to the article, include: The page’s title tag (include keywords) Link anchor text (include keywords) Use of [...]

The New York Times recently noted that SEO practices are starting to change the way news is written. In an effort to gain more visibility (and hence traffic) from search engines, titles and articles are becoming more keyword-rich. Many reporters and online editors are becoming more keyword-savvy: learning to identify the most attractive keywords and [...]

Google Sitemaps and Yahoo! Submit provide you with a means of telling the search engines about all of the pages on your site that you’d like indexed. Both programs allow you to upload a text, XML, or RSS file that lists every page and specify additional parameters that may affect indexing. Do you need to [...]

As part of an SEO project, I wanted to use Excel to evaluate keyword densities of various text. Excel doens’t offer a built-in function for counting words in a string, but I found this one online: =LEN(TRIM(A1))-LEN(SUBSTITUTE(A1,” “,””))+1 A1 contains the text in question. This works by comparing the length text before and after removing [...]