Internet Marketing Blog

A friend of mine recently told me about his experience with renaming pages on a site, how the traffic fell off from a drop in rankings, and how he recovered the traffic quickly using an XML sitemap.
Scott has been running AdSense ads on his site for some time. He decided to restructure the navigation to […]

I just had the pleasure of attending a presentation by usability luminary Steve Krug in which he identified what he thinks are the two key rules of web design for usability:

Show where you are within the site
Provide good, prominent titles

You were probably expecting something more earth shattering? So was I, but as he dove into […]

Yahoo! is rolling out dynamic URL rewriting configuration to webmasters. What this means is that you can tell the search engine what dynamic URL parameters to ignore, such as sessions variables or tracking parameters that are useful for you but might appear to search engines as though there are many copies of a page at […]

Jakob Nielsen’s Alertbox recently included a post about the usability benefits of breadcrumbs. We have long counseled clients to use them when their site design and organization allow for the same reasons that Jakob advocates their use. We add one more reason: SEO.
One of the important aspects of site optimization is creating abundant, keyword-rich links […]

As recently reported by C|Net News.com, Yahoo! and Microsoft have adopted Google’s sitemap protocol. This will eventually prove to be a boon to website owners / managers since it removes some of the obstacles to using the indexing tools.
The website indexing protocols allow you to tell search engines about the pages on the website that […]

What is the purpose of your website’s home page? Is it to brand, sell a product, talk about the company, direct people to the right information, or entertain visitors? Should it be colorful or stark? Simple or busy? Focused or comprehensive?
All of the other questions and concerns are acadmic if website visitors leave, which can […]

Usability guru Jakob Nielsen recently summarized common website mistakes that result in lost business, both online and offline. These include:

Aggressive home page promotions that annoy users and diminish trust.
Lack of consistent design and navigation throughout the site.
Poor information presentation/navigation and lack of good search.
Over-emphasis on being new and different at the expense of speaking the […]

Google Sitemaps and Yahoo! Submit provide you with a means of telling the search engines about all of the pages on your site that you’d like indexed. Both programs allow you to upload a text, XML, or RSS file that lists every page and specify additional parameters that may affect indexing.
Do you need to do […]