Microsoft adCenter has announced additional capacity for negative keywords. The new limits allow “1000’s” of keywords at the campaign and ad group levels, and the character limit at the keyword level increased as well. Negative keywords are critical for managing costs and achieving optimal ROI, and the extended capabilities offer more control. Now we just wish […]
Here’s a tip for finding negative keywords for PPC campaigns as well as websites to link to for linking campaigns. Set up Google Alerts for those keywords your advertising on. Depending on the popularity of your keyword(s) you should start receiving emails from Google pretty quickly with links to various articles, blogs and websites. It’s […]
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