Internet Marketing Blog

Posted by Josh on Thursday, June 22nd, 2006.

A recent article in SEOmoz provides a great deal of information about various SEO factors, identifying numerous on-site optimization techniques and off-site (linking) tactics and summarizing the combined knowledge of leading SEO practioners. The top 10 techniques, according to the article, include:

1. The page’s title tag (include keywords)
2. Link anchor text (include keywords)
3. Use of keywords in the document
4. The accessibility of the document (can search engines see it and read the content?)
5. Internal linking (linking within your site from one page to another)
6. Primary subject matter of your site (consistent use of your markets language, focus on content)
7. Links to external sites (quality links may reflect upon you, but don’t overdo it)
8. Link popularity in topical community (do other sites about your topic link to you?)
9. Global link popularity (do all kinds of sites link to you?)
10. Keyword spamming (a negative factor, don’t overuse your keywords)

Much more detail is provided in the article.

© Web 1 Marketing, Inc.

Categories: Link Building, On-Page Factors, SEO.

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