Google Labs just rolled out a browser size tool to help you see how your website is seen by people with different screen sizes (more literally, browser winder sizes). This tool can tell you if an important elements of you page is showing up “above the fold” or if it remains hidden unless users scroll. [...]
Multilingual Marketing and the World Wide Web
A beginner’s guide to SEO and Localization
Paul Sawers, Communications Executive, Lingo24
English may still be the dominant language in terms of content on the Web, but the majority of the world’s internet users’ first language isn’t English. And this disparity creates a rather lucrative opportunity for those seeking to enter new [...]
Even PPC campaigns that have an Impression Share (IS) of nearly 100% can get more traffic by increasing bids. What happens when you do so? Will doubling bids result in twice the traffic? No, and here’s why.
If you increase your bids, your ads will show up higher and will get both more impressions and higher [...]
Over the last few months, Google has been rolling out new consumer services and features at an ever increasing rate. One of their latest additions, “Favorite Places on Google“, poses a direct threat to local business directory and review sites like Yelp.
Yelp has grown exponentially since its launch in 2004 to become today’s titan of [...]
Clients often ask if they need a Content Management System (CMS) to help manage website changes. In theory, these allow organizations to effectively manage their own site changes. This post will delve into the pros and cons of using a CMS.
As their name implies, Content Management Systems are software packages that make website maintenance more [...]
In a prior post we described a problem in Microsoft adCenter’s geo-targeting feature. Today we learned that the bug has been fixed, and we were able to verify it through the interface and web analytics. It is now possible to exclude all of any state. We have no examined how this affects metropolitan areas that [...]
We have been granted access to the Ad Sitelinks beta in Google AdWords for one of our clients. This new feature, which was announced on the Inside AdWords blog two days ago, provides advertisers in the top spot with the ability to show additional keyword links in their ads as shown in the example below.
Advertisers [...]
A recent post in the Google Retail Advertising Blog describes a study conducted by Google and Levi’s to see if search ads generated brand awareness. The study demonstrated increased brand awareness, but there are some significant caveats to extrapolating to other brands.
The study showed a significant increase in Levi’s brand awareness among people who saw [...]
Original Post, October 28, 3:27 PST
Double check your geographic targeting in Microsoft adCenter! We have encountered and reproduced a bug with a support representative in which selecting specific US states for inclusion/exclusion does not get saved. More specifically, we have a US campaign that we switched from national targeting to do so by state so [...]
Studies indicate that “70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services.” (The Kelsey Group and ConStat Indicates) Ian White reported that “40% of [search] queries have local intent.”
If you own a business that depends on local traffic – restaurants, lodging, retail stores and/or services – you simply can’t [...]
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