Internet Marketing Blog

In a previous post on keyword competitiveness, we described a long list of factors that help determine how difficult it would be to achieve top search engine ranking on a keyword based upon competing websites. The process of thoroughly examining the situation is usually unrealistically involved, and the effort would not substantially change the tactics […]

If you have a large online catalog, you’re way ahead of many other sites that seek to implement effective on-site SEO techniques. Why? Because search engines love content, and your catalog probably contains a lot of it.
Here are some tips for search engine optimizing e-commerce websites:

Put your entire catalog online — All that keyword-rich content […]

We introduced BlogRush in a previous post, and now they have disclosed the source of some intermittent availability problems. In addition to hardware failures at their ISP, they have run into problems of abuse.  I suspect (hope?) they had some ideas about how their system could be manipulated early on; even if they didn’t they […]

We’re trying out BlogRush to see if it generates more traffic and links to this blog. (Note that this is a referral link.)
BlogRush is an interesting little tool that shows headlines from “related” blog posts alongside your own blog. All you need to do is sign up for an account and insert a little snippet […]

According to recent posts at the Search Engine Roundtable Forums, Yahoo! has removed category links from search engines results. In doing so, we feel that Yahoo! has significantly devalued the directory and reduced the justification for the Yahoo! Directory Submit fees.
It is our opinion that the primary value of Yahoo! Directory listings has been for […]

We have just launched our simple and free backlink checker tool. Simply enter the URL of the website that you’d like to check, click Submit, and wait a few seconds for the number of backlinks to be displayed. The tool will show the number of links that Google, Yahoo, and MSN see linking to you.
Give […]

Today we examined backlink statistics using Yahoo the same way we always do, and we noticed a huge drop in the number of backlinks reported. We don’t yet know of any reason for this change, but we have data spanning it for three websites that suggest that it is systematic.
How to check backlinks in Yahoo
We […]

Yahoo Site Explorer is a handy tool for examining how Yahoo has indexed a website and what sites link back to it. It is similar to Google’s Webmaster Tools.
The tool can be used to show the indexed pages in a domain and all subdomains as well as “inlinks” (in-bound links) to the page or domain.
If […]

We have launched a new link-finding tool that helps you quickly find websites that accept link requests. Simply enter a keyword or topic, then click “Go”.  You’ll be provided with a long list of possible queries for various search engines that will return lists of targeted websites that you can submit your site to for […]

A recent article in SEOmoz provides a great deal of information about various SEO factors, identifying numerous on-site optimization techniques and off-site (linking) tactics and summarizing the combined knowledge of leading SEO practioners. The top 10 techniques, according to the article, include:

The page’s title tag (include keywords)
Link anchor text (include keywords)
Use of keywords in the […]