Google traffic estimator goes public

Google has made their traffic estimator accessible without an AdWords login. The tool is a bit misnamed in that it estimates ad clicks and costs; it does not provide an estimate of the number of queries.

It may be possible to elicit some useful keyword statistics from this tool, particularly the relative popularity of different search terms. Using a very high bid will provide a top-position estimate of the number of clicks for any keyword, and this quantity is a small percentage of the total number of searches on that keyword. If — and this is the critical assumption — the percentage of searchers who click on ad that is assumed by the tool is the same for every term, then we have a measure of relative keyword popularity. Without the percentage, we can’t know the absolute number.

Let’s hope they have built in enough capacity for the flood of initial use and inevitable creation of automated screen-scraping tools that will try to take advantage of it.

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One Response to “Google traffic estimator goes public”

  1. Stef Says:

    Yes. It looks quite useful this one. I have used it many times. However, i also like web ceo keyword analyisis for pay per click despite the fact that you have to pay for it. I believe that the combinaton of web ceo, keyword elite, google adwords keyword tool and google traffic estimator provide in total a good solution for keyword analyisis.