Microsoft recently notified adCenter advertisers by email that the Microsoft Content Ads Beta would be “available” to all advertisers on August 29. By default, your ads will be shown on the existing search campaign and the new content network. To quote the letter:
On August 29, you don’t have to make any changes and your ad [...]
There is a rising debate regarding the use or omission of “www” for website addresses. For instance, should a company use “http://widgets.com” or “http://www.widgets.com”? The debate is debate is getting somewhat heated in some venues, and there is even an organization advocating the omission of “www”. We have a problem with this.
We don’t have [...]
AdWords recently rolled out a long-awaited (by us) feature: Impression Share. Now advertisers can see how much demand there is for their keywords without jumping through hoops with the campaign level “Ad Serving” options. Impression Share is available through the reporting interface only at this time.
Impression Share (IS) shows what percentage of searches that you [...]
AJAX (Asynchronous JavaScript + XML) is typically unfriendly to search engines, and thus may thwart SEO efforts.
AJAX is a set of techniques that allow websites to act more like client-side applications by fetching data and processing it locally based upon user actions. For instance, a web-based spreadsheet may allow the user to sort data by [...]
Jakob Nielsen’s Alertbox recently included a post about the usability benefits of breadcrumbs. We have long counseled clients to use them when their site design and organization allow for the same reasons that Jakob advocates their use. We add one more reason: SEO.
One of the important aspects of site optimization is creating abundant, keyword-rich links [...]
According to recent posts at the Search Engine Roundtable Forums, Yahoo! has removed category links from search engines results. In doing so, we feel that Yahoo! has significantly devalued the directory and reduced the justification for the Yahoo! Directory Submit fees.
It is our opinion that the primary value of Yahoo! Directory listings has been for [...]
We have just launched our simple and free backlink checker tool. Simply enter the URL of the website that you’d like to check, click Submit, and wait a few seconds for the number of backlinks to be displayed. The tool will show the number of links that Google, Yahoo, and MSN see linking to you.
Give [...]
Alexa is Amazon’s search engine and web toolbar. The toolbar sends data about its owner’s online behavior back to the Alexa servers which compile the statistics and provide free information — including traffic estimates and popularity rankings — about virtually any remotely popular site on the web.
It is tempting to take statistics, particularly free ones, [...]
The bloggers at Inside AdWords recently posted significant information about their invalid click detection efforts. Among the most important points is that the number of “impact” clicks is less than 10% of the total number of clicks, and that this number has remained somewhat constant over time. They also state that fewer than less than [...]
Today we examined backlink statistics using Yahoo the same way we always do, and we noticed a huge drop in the number of backlinks reported. We don’t yet know of any reason for this change, but we have data spanning it for three websites that suggest that it is systematic.
How to check backlinks in Yahoo
We [...]
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