Clients often ask if they need a Content Management System (CMS) to help manage website changes. In theory, these allow organizations to effectively manage their own site changes. This post will delve into the pros and cons of using a CMS. As their name implies, Content Management Systems are software packages that make website maintenance [...]
In a prior post we described a problem in Microsoft adCenter’s geo-targeting feature. Today we learned that the bug has been fixed, and we were able to verify it through the interface and web analytics. It is now possible to exclude all of any state. We have no examined how this affects metropolitan areas that [...]
We have been granted access to the Ad Sitelinks beta in Google AdWords for one of our clients. This new feature, which was announced on the Inside AdWords blog two days ago, provides advertisers in the top spot with the ability to show additional keyword links in their ads as shown in the example below. [...]
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