Internet Marketing Blog

Yahoo! has just announced new ways to target particular users:

Demographic Targeting
Ad Scheduling
Enhanced ZIP-level geo-targeting

All of the big three search engines have been offering some version of geographic targeting for some time. Yahoo! finally added rich scheduling functionality, a lot like that offered by AdWords. Microsoft adCenter has offered demographic targeting for some time, and AdWords [...]

Sometimes you want a blog but don’t have the time or expertise to write customer- and search-engine-friendly content. You know that all that up-to-date content improves your image and helps your search engine rankings. But who has time to come up with good, on-topic content several times a week?
We frequently are asked by prospective and [...]

This post was prompted by many discussions with clients in which we attempt to summarize SEO and PPC performance in practical, easily digestible forms. There is frequently a tendency for clients to oversimplify evaluations to “it works” or “it doesn’t” based upon summary data.
For SEO, we try to summarize performance in terms of increases in [...]