Archive for June, 2009

Quickly uncover related sites for link building & SEO

Thursday, June 25th, 2009

There are scores of free SEO tools on the web, but here is a very quick way to uncover some direct competitors, industry-related sites, and web sites that link to your competition. In Google type: “related:www.somedomain.com”. (Note that there is no space between the “:” and the domain name.) That’s it. Try it with a [...]

Misguided FTC blogging guidelines

Wednesday, June 24th, 2009

Karen Anderson recently blogged about the FTC’s plans to draft new rules that allow them to go after bloggers for false claims and conflicts of interest. These plans have been in the works for months, but widespread awareness and concern seems to have only blossomed in the last few weeks, leaving little time for action [...]

Another adCenter bug

Monday, June 8th, 2009

We’ve found several bugs in Microsoft adCenter, usually related to their web interface. This is a keyword addition bug. When entering keywords, either through the online interface or CSV import, certain keyword combinations are ignored if other variations with conjunctions exist, such as those containing “for” or “on”. Example: If “butter for toast” has been [...]

SMX Advanced: the more things change…

Thursday, June 4th, 2009

I’m glad to have attended SMX Advanced here in Seattle over the last couple of days. What did I learn? Mainly that the old cliche still applies: The more things change, the more things stay the same. As noted in my last post, SEO is still a collection of best practices, most of which have [...]

SMX Advanced: Classic SEO (still) rules

Tuesday, June 2nd, 2009

The first afternoon presentation, “SEO Ranking Factors in 2009,” brought together a large number of SEO luminaries, largely through soon-to-be-released survey results conducted by SEOmoz. Also on the panel were Yahoo!‘s Laura Lippay and the always entertaining Marty Weintraub of aimClear. What is the state of SEO ranking factors for 2009? About the same as [...]

SMX Advanced: Social media and Twitter

Tuesday, June 2nd, 2009

I have spent the morning in two social media sessions. The number of platforms for sharing information is still pretty concentrated: Twitter, Facebook, Digg, StumbleUpon, delicious, and Reddit. Note how similar this list would have looked one year ago, which is forever in this segment of online marketing. What has changed dramatically is the number [...]

Highlights of SMX Advanced to come

Monday, June 1st, 2009

We will be attending SMX Advanced here in Seattle tomorrow and Wednesday. We’ll try to post some highlights that we observe. Please let us know if you plan on attending and would like to meet us there, or if you have a particular question that we can try to pursue with attending vendors.