The number 1 design rule

September 4th, 2008 by Josh

The golden rule for good web design is simply:
Don’t annoy users. They will leave.
A lot of big, beautiful, and expensive web sites commit cardinal sins that result in higher bounce rates and lower sales.
Most annoying behaviors are easy to avoid. These sins include:

Splash pages
Sound or music when the page loads
A delay before users can do [...]

Dedicated vs. shared hosting for SEO

August 29th, 2008 by Josh

Someone recently asked if it was better for SEO to have dedicated or shared hosting for their website.
First, a little background: Your web address is translated into an IP address, a set of numbers that identifies the web server that hosts your website. Your web address has only one IP address. For instance, the IP [...]

What to do with form spam

August 27th, 2008 by Josh

If you have a form on your website, you’ve almost certainly received meaningless form submissions that contain links to site that sell medication, cheap stocks, pyramid schemes, and other unwanted material. This “form spam” is often automatically generated by software that can quickly fill out thousands of forms. Sometimes real people fill them out quickly [...]

10 free SEO tips

August 13th, 2008 by Josh

Want to do SEO yourself? Or do you want to save time and money working with SEO consultants like us? Here are some free SEO tips to get your started:

Write more — You can’t have too much content. Not only will it help with your most important keywords, it will also help acquire traffic from [...]

Beware AdWords phishing scams

August 8th, 2008 by Josh

Recently we blogged about AdWords account hijacking, and one of our clients forwarded us an email message that shows the phishing scam that is most likely the cause. The email looks like official communications from AdWords that is notifying the user that their most recent payment did not go through properly. The email contains a [...]

Analyzing landing pages and e-commerce transactions in Google Analytics

July 16th, 2008 by Josh

Suppose you have several landing pages for your AdWords campaign or other advertising program, and you want to know which such page is most effective at generating e-commerce transactions. You have Google Analytics reliably tracking e-commerce transactions. You won’t find this information in the e-commerce section, but there are several ways for Google Analytics to [...]

AdWords account hijacking

July 9th, 2008 by Josh

In recent weeks we have had two client accounts on AdWords “hijacked.” Someone was able to discover or hack the passwords for two different email logins, presumably either by inadvertent disclosure or use of weak / easy-to-guess passwords. Campaigns were created that targeted keywords related to screen savers and loans, and the ads took users [...]

Redirecting domains with mod_rewrite

June 11th, 2008 by Josh

Sometimes you need to move a site from one domain to another, or you might have one or more domains that you want to all forward to another, such as variations on your primary domain. For example, your main site might be “www.example.com” and you want anyone who types in or follows a link to [...]

A warning about domain registrar email addresses

June 6th, 2008 by Josh

Yesterday we helped a client recover their domain after it expired, apparently without any prior notification emails from the registrar warning them of the impending need to extend their contract. Recovery was greatly complicated by the fact that they had used an email address from that domain in their administrative contact information. In other words, [...]

Customizing Firefox Default Styles

April 14th, 2008 by Josh

Firefox allows you to specify default styles so that you can alter the appearance of all web pages that use a particular element or combination of elements. For example, I like to see when links have nofollow applied to them instead of having to check them manually. The CSS file for doing this is called [...]