Internet Marketing Blog

We recently wrote about Google Analytics’ advanced segments functionality. They are also working on Custom Reports features that allow you to quickly build your own tools for analyzing your profiles. The Custom Reports section allows you to use almost any parameter available in Google Analytics. Reports consist of data table and associated charts. The charts [...]

Google Analytics’ new Advanced Segmentation features add a tremendous level of power and flexibility, opening up new ways to analyze website traffic. Now you can define your own group of visitors and see where they went, what they did, and what they bought. Advanced Segmentation enables you to define “buckets” that your visitors fall into. [...]

Suppose you have several landing pages for your AdWords campaign or other advertising program, and you want to know which such page is most effective at generating e-commerce transactions. You have Google Analytics reliably tracking e-commerce transactions. You won’t find this information in the e-commerce section, but there are several ways for Google Analytics to [...]

Yahoo! is rolling out dynamic URL rewriting configuration to webmasters. What this means is that you can tell the search engine what dynamic URL parameters to ignore, such as sessions variables or tracking parameters that are useful for you but might appear to search engines as though there are many copies of a page at [...]

Alexa is Amazon’s search engine and web toolbar. The toolbar sends data about its owner’s online behavior back to the Alexa servers which compile the statistics and provide free information — including traffic estimates and popularity rankings — about virtually any remotely popular site on the web. It is tempting to take statistics, particularly free [...]

Google and other search engines cache pages, storing copies of them that they use for indexing. You can think of the cache as a snapshot of a page at a moment in time. You can examine the cached copy of a particular page by creating a query like this: http://www.google.com/search?q=cache:http://www.web1marketing.com You can look at any [...]

Google’s Webmaster Tools shed light on how your website is seen by Google and do various indexing-related tasks. Like the Yahoo Site Explorer we described earlier,  the best functionality is limited to those who can upload a file and thus “verify” themselves as site owners. Once you have done so, you’ll be able to do [...]

Yahoo Site Explorer is a handy tool for examining how Yahoo has indexed a website and what sites link back to it. It is similar to Google’s Webmaster Tools. The tool can be used to show the indexed pages in a domain and all subdomains as well as “inlinks” (in-bound links) to the page or [...]

I just noticed that our primary Google Analytics account has been granted 5 more profiles, bumping it up to a total of 10. A quick search didn’t turn up any news from Google or any obvious posts about this, so maybe they’re rolling these out piece-meal or I’m ahead of the curve on catching this. [...]

This post is just a quick tip on getting access to complete AdWords documention. Ordinarily their support system pages display a subset of available topics, and you have to rely upon their search to serve up the right information. However, you can get a complete dump of AdWords documentation here. Note that this trick works [...]