The 10,000 lb. gorilla is getting heavier. So says a recent report by comScore. Google sites (www.google.com, www.aol.com, etc.) increased their market share in December to 47.3%, compared to 28.5% for Yahoo and 10.5% for Microsoft.
The numbers themselves aren’t as important as the trends: Google continues to grow, Yahoo grew more percentage-wise and thus is [...]
Have you been thinking about or doing CSS cloaking?
There has recently been chatter of Google spiders retrieving CSS files. This shouldn’t come as a surprise since it has long been the position of major search engines that most attempts to provide them with different content than users would see (cloaking) is grounds for penalties [...]
Google and other search engines cache pages, storing copies of them that they use for indexing. You can think of the cache as a snapshot of a page at a moment in time.
You can examine the cached copy of a particular page by creating a query like this:
http://www.google.com/search?q=cache:http://www.web1marketing.com
You can look at any page by placing [...]
Google’s Webmaster Tools shed light on how your website is seen by Google and do various indexing-related tasks.
Like the Yahoo Site Explorer we described earlier, the best functionality is limited to those who can upload a file and thus “verify” themselves as site owners. Once you have done so, you’ll be able to do the [...]
Yahoo Site Explorer is a handy tool for examining how Yahoo has indexed a website and what sites link back to it. It is similar to Google’s Webmaster Tools.
The tool can be used to show the indexed pages in a domain and all subdomains as well as “inlinks” (in-bound links) to the page or domain.
If [...]
We have launched a new link-finding tool that helps you quickly find websites that accept link requests. Simply enter a keyword or topic, then click “Go”. You’ll be provided with a long list of possible queries for various search engines that will return lists of targeted websites that you can submit your site to for [...]
A hate-mongering site is Google-bombing the keyword “Martin Luther King,” so we are defending it by pointing it to where it should: the official King Center website. Martin Luther King.
As recently reported by C|Net News.com, Yahoo! and Microsoft have adopted Google’s sitemap protocol. This will eventually prove to be a boon to website owners / managers since it removes some of the obstacles to using the indexing tools.
The website indexing protocols allow you to tell search engines about the pages on the website that [...]
We have just started out first campaign within Amazon’s Clickriver service. The program is still in beta, so you’ll need to apply for access.
Amazon’s Clickriver looks and feels a lot like AdWords. Campaigns contain ads (an unfortunate name for what is really an ad group) which contain keywords and creatives (ads). Clickriver creatives have the [...]
Business.com recently undertook a significant redesign of their PPC program. They have abandoned the old points-based system for a straight bid-for-position model. Other significant improvements include:
Users now have complete control of their campaigns and can make changes quickly and easily.
Better organization of keywords into groups.
Support for negative keywords.
The biggest negative of this program is the [...]
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