Internet Marketing Blog

There are some simple SEO “tricks” that can garner higher ranking with minimal effort, and that you can employ yourself rather than paying an SEO firm. The success of these SEO techniques is — however — predicated upon a number of other factors such as proper site structure (see our SEO site analyses) and use [...]

Yahoo! has announced the availability of their new Sponsored Search program to select advertisers. It is being rolled out to advertisers in stages, and you can either wait for them to get to your account, or you can request an early upgrade.
We have yet to take the new system for a test drive, but check [...]

Several months ago we blogged on reporting errors encountered at Yahoo Sponsored Search. These issues were never resolved, and we continue to run into others. We are particularly frustrated by the fact that location-based campaigns do not produce reports that break out cost and performance for each location. Really. We have contacted Yahoo support about [...]

Search Engine Watch recently published some interesting search engine market share numbers from comScore Media Metrix’ qSearch service. The pie chart shows market share be search network, meaning that it combines properties owned by the listed vendors so that “Yahoo.com” includes various web properties like Yahoo Sports (to use the article’s own example).
Clearly Google is [...]

Google has just rolled out hourly reporting for AdWords participants. The most obvious benefit is that you can see what time of day your users are searching for you and clicking on your ads. This information may be helpful for your organization if for no other reason than you can now tailor dayparting to show [...]

I just noticed that our primary Google Analytics account has been granted 5 more profiles, bumping it up to a total of 10. A quick search didn’t turn up any news from Google or any obvious posts about this, so maybe they’re rolling these out piece-meal or I’m ahead of the curve on catching this. [...]

Google AdWords now includes a column in some reports that estimates the number of invalid clicks on your ads. More information can be found in the Inside AdWords blog and the AdWords Help Center.
Invalid clicks are those caught by the AdWords system that are not charged to your account. Their are a number of factors [...]

The AdWords team has added the ability to browse the content network sites by category. The category list is pretty lightweight right now, with not enough specificity in many areas. It is not clear if they plan to expand the directory structure, so at the moment you will probably still find it useful to search [...]

Yahoo announced that it will delay the rollout of its new ad program that will include many of the core features of Google’s AdWords program, including ad positioning that factors in quality (presumably click-through-rate).
Yahoo’s advertising interface is long overdue for many improvements, some from a usability perspective, but also functionally. Chief rival Google AdWords is [...]

Google’s Personalized Search feature might be useful sometimes, but if you’re evaluating search engine rankings for an SEO project. Ideally you would be able to turn this capability off until you wanted to use it again, however the current instantiation only allows you to turn it off on a query-by-query basis, so your only option [...]