Websites like TinyURL allow you to shorten long URL’s into short ones. For instance, you might be reading a post on our blog that has a long URL, such as http://www.web1marketing.com/blog/index.php/archives/international-seo-subdomains-or-folders/. This can cause problems in email and will take up all of your message room in text messages or Twitter. TinyURL converts this into [...]
Recently a prospective client asked how best to handle international versions of their online content. They will have different versions of their copy in different languages. Should they create separate websites? Use subdomains? Or use folders in the main site?
The use of separate websites, e.g. www.company.cn vs. www.company.be, has only one SEO advantage over other [...]
Google Analytics now can track activity in Flash. This means that Flash sites and components can be built in such a way as to provide visibility into user behavior. The Google Analytics Tracking for Adobe Flash component must be incorporated into your Flash content, thus you will need to make changes to your files, not [...]
“We know we’re doing well because our web statistics tell us that we’re getting a lot of traffic from searches on beige widgets.” What’s wrong with this statement?
The speaker is focusing on their successes. This is a good strategy for ego reinforcement, but it’s a terrible way to find business opportunities. The biggest potential for [...]
If you’re using Google Site Search to provide search functionality on your site, there’s some good news. They have just rolled out On-Demand Indexing: you can tell them that your content should be re-indexed whenever you want, such as after content additions or changes.
NOTE: This indexing does not affect the main search engine index, just [...]
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We recently wrote about Google Analytics’ advanced segments functionality. They are also working on Custom Reports features that allow you to quickly build your own tools for analyzing your profiles.
The Custom Reports section allows you to use almost any parameter available in Google Analytics. Reports consist of data table and associated charts. The charts are [...]
Bad behavior sometimes gets caught, and sometimes it sends messages, mixed ones.
SEOmoz recently wrote about a court case in which NetQuote successfully sued MostChoice for submitting false insurance quote requests. Their behavior was so blatant (hiring someone to submit requests for 20-25 hours each week) that the jury doubled the punitive damages requested by NetQuote.
We [...]
Have you made your plans to vote? If you received a mail-in ballot, have you sent it in or set aside some time for it? It’s your vote, your chance to have a say in the chief influencers and issues that affect us all. Web 1 Marketing encourages you to do your research, know the [...]
Google Analytics’ new Advanced Segmentation features add a tremendous level of power and flexibility, opening up new ways to analyze website traffic. Now you can define your own group of visitors and see where they went, what they did, and what they bought.
Advanced Segmentation enables you to define “buckets” that your visitors fall into. For [...]
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