Just last week we looked at Yahoo’s Ad Placement Report, how it can help optimize your Yahoo PPC campaigns and how discloses the huge number of sites included as part of the Yahoo Search network. Does Microsoft adCenter offer a similar report? Yes, the Publisher Placement Performance report. Running the report is extremely easy. Access [...]
Google has just announced DoubleClick Ad Exchange and provided more details for advertisers in the AdWords Blog. For advertisers, this means more sites will be available through the content network, many of them large, marquee brands that were previously difficult to reach for many small advertisers. Ad space purchased through the DoubleClick Ad Exchange will [...]
A week ago Yahoo announced a new feature/report for Yahoo Sponsored Search advertisers, the Ad Delivery Report. In short, it’s a report that tells you where your ads are being shown across Yahoo’s (vast) network, along with performance data. It’s a helpful report to run, and discloses just how many different sites Yahoo places your [...]
Adobe is buying Omniture, a leading provider of web analytics and analysis provider.What does this mean for online marketers and our clients? This struck me as an odd combination until I started digging a little further into recent history of these companies and the direction of application development. Adobe makes software such as Acrobat, Dreamweaver, [...]
Finally Microsoft adCenter has an ad preview feature so that you can see if your ad is appearing in Bing, and how it will look. The tool only works from within the Campaigns tab, and it doesn’t support testing by location (yet). You also can’t click on the ad to test it, so there’s no [...]
Using Mail on the Mac for digitally signed and encrypted messages is very easy…once your certificate has been obtained and setup. First, some quick definitions: Digital Certificate — A digital certificate uniquely identifies you and makes it possible for people to encrypt messages so that only you can read them. You obtain a digital certificate [...]
AdWords used to provide nearly instantaneous launch of new ads, ad groups, and campaigns. However we recently uploaded a new campaign into an existing account (one campaign had already been running for several months). The new campaign was uploaded in paused mode from AdWords Editor several days in advance of its launch to replace the [...]
Microsoft and Yahoo! have announced a complex agreement in which Bing will provide natural and paid search results to Yahoo! properties, and Microsoft will have access to Yahoo!’s technology. Yahoo! will provide the salesforce for premium search advertisers. Self-service paid search (this is regular old PPC through adCenter and Yahoo Sponsored Search) will be handled [...]
Bounce rates are commonly used as KPIs for all kinds of websites since they show the “stickiness” of a site for new visitors. If people leave the site right away (high bounce rate), either the landing page is under-performing, or the wrong kinds of visitors are going there. However, having a low bounce rate may [...]
Over the years we have managed a lot of pay-per-click campaigns for a variety of clients. Some of them have a thorough understanding of conversions, while there are still a lot that don’t. It is still surprising to find companies that only measure the success or failure of their AdWords campaigns (or less often Yahoo! [...]
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