Internet Marketing Blog

I just had the pleasure of attending a presentation by usability luminary Steve Krug in which he identified what he thinks are the two key rules of web design for usability:

Show where you are within the site
Provide good, prominent titles

You were probably expecting something more earth shattering? So was I, but as he dove into [...]

If you have a large online catalog, you’re way ahead of many other sites that seek to implement effective on-site SEO techniques. Why? Because search engines love content, and your catalog probably contains a lot of it.
Here are some tips for search engine optimizing e-commerce websites:

Put your entire catalog online — All that keyword-rich content [...]

It’s Blog Action Day, a time for many of us to contribute to a far-reaching environmental discussion. For our part, we’d like to share two techniques for reducing our impact and “cultivating” a greener workplace.
We have the benefit of being a small, distributed company that works (in large part) virtually. Our team’s commutes are almost [...]

According to recent research conducted by Nielsen, people’s trust of online advertising is significantly below that of more “traditional” media.
“And even though new media technologies are playing a role in ‘globalizing’ society, many purchasing decisions are still based on firmly held national and cultural attitudes.”
Search engine ads rank just below ads before movies and quite [...]

Yahoo! is rolling out dynamic URL rewriting configuration to webmasters. What this means is that you can tell the search engine what dynamic URL parameters to ignore, such as sessions variables or tracking parameters that are useful for you but might appear to search engines as though there are many copies of a page at [...]

We introduced BlogRush in a previous post, and now they have disclosed the source of some intermittent availability problems. In addition to hardware failures at their ISP, they have run into problems of abuse.  I suspect (hope?) they had some ideas about how their system could be manipulated early on; even if they didn’t they [...]

We’re trying out BlogRush to see if it generates more traffic and links to this blog. (Note that this is a referral link.)
BlogRush is an interesting little tool that shows headlines from “related” blog posts alongside your own blog. All you need to do is sign up for an account and insert a little snippet [...]

Too often I come across websites that have what appears to the designer/owner to be a slick, beautiful, or otherwise superior design that presents challenges to users. All too often usability comes a distant 2nd or 3rd to other design considerations.
Website usability is a critical determinant of how effectively you convert visitors in customers.
Put another [...]

The comScore Data Center offers useful information about search engine market share and top advertising networks and sites. The statistics are published/updated periodically. Search engine share compares month to previous month and the same month from the year before. The statistics are quite broad and likely aren’t particularly useful for making detailed decisions [...]

We’ve just updated the AdWords Keyword Matching Options Generator so that the output can be consistent with the AdWords Editor interface for importing multiple keywords. Simply check “AdWords Editor Mode” to switch from the bracket and quote notation to the AE’s comma-delimited format.