Internet Marketing Blog

Now that Google is allowing searchers to specify the location of search results, it is more important than ever to ensure search engines know where your click-and-mortar business is located. We recently wrote about local SEO (part 1, part 2), and now would be a good time to take basic steps to improve the likelihood [...]

The Google Retail Advertising Blog recently posted sales cycle statistics for a variety of consumer products. At the low end, shoppers took an average of 7 days to purchase pet supplies, while they took 16 days for electronics. The data did not include purchases larger than home appliances like cars or homes which presumably take [...]

Microsoft and Yahoo! have received regulatory approval for their “search alliance” in which Microsoft will provide search and advertising on Yahoo’s websites. Details are being revealed at http://advertising.microsoft.com/search-alliance/home. Advertisers do not need to take any actions right now, as the integration is not likely to take place before late in 2010, and we assume that [...]

You know your products and services inside and out. This knowledge can be a critical challenge when communicating with customers. They may not be experts, or they have a perspective and terminology that’s different from yours. The good folks over at SPOS recently wrote about this and gave an excellent example: Customer language is often [...]

Web 1 Marketing is pleased to announce that one of our team added one to his team. Late last week, Ian and his wife Jeannine welcomed Kaija to the world. Everyone is doing fine.