Internet Marketing Blog

This post was prompted by many discussions with clients in which we attempt to summarize SEO and PPC performance in practical, easily digestible forms. There is frequently a tendency for clients to oversimplify evaluations to “it works” or “it doesn’t” based upon summary data. For SEO, we try to summarize performance in terms of increases [...]

Here’s a tip for finding negative keywords for PPC campaigns as well as websites to link to for linking campaigns. Set up Google Alerts for those keywords your advertising on. Depending on the popularity of your keyword(s) you should start receiving emails from Google pretty quickly with links to various articles, blogs and websites. It’s [...]

A couple weeks ago we wrote a post on article marketing, providing a free directory list of the top 5 article marketing directories. The list isn’t long, because the fact of the matter is, there are lots of article directories out there that aren’t worth a dime. But the fact of the matter is, those [...]

There is much debate about the usefulness of article marketing, from both a SEO standpoint or simply to promote your business. Many SEO consultants insist it’s lost much of it’s value, while others have created some very successful businesses out of it. As article marketers ourselves, we believe the glass is half full. Matter of [...]

Websites like TinyURL allow you to shorten long URL’s into short ones. For instance, you might be reading a post on our blog that has a long URL, such as http://www.web1marketing.com/blog/index.php/archives/international-seo-subdomains-or-folders/. This can cause problems in email and will take up all of your message room in text messages or Twitter. TinyURL converts this into [...]

Recently a prospective client asked how best to handle international versions of their online content. They will have different versions of their copy in different languages. Should they create separate websites? Use subdomains? Or use folders in the main site? The use of separate websites, e.g. www.company.cn vs. www.company.be, has only one SEO advantage over [...]

Someone recently asked if it was better for SEO to have dedicated or shared hosting for their website. First, a little background: Your web address is translated into an IP address, a set of numbers that identifies the web server that hosts your website. Your web address has only one IP address. For instance, the [...]

Want to do SEO yourself? Or do you want to save time and money working with SEO consultants like us? Here are some free SEO tips to get your started: Write more — You can’t have too much content. Not only will it help with your most important keywords, it will also help acquire traffic [...]

In a previous post on keyword competitiveness, we described a long list of factors that help determine how difficult it would be to achieve top search engine ranking on a keyword based upon competing websites. The process of thoroughly examining the situation is usually unrealistically involved, and the effort would not substantially change the tactics [...]

Given enough time, personnel, and money it is theoretically possible to improve rankings on just about any keyword. However, few us have the luxury of unlimited resources. Under ordinary circumstances, we have to choose what keywords are likely to provide the most benefit for the least effort. This is where assessing competitiveness is so critical: [...]