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Currently Browsing Mobile Advertising

Beware adsenseformobileapps.com clicks in AdWords

A sudden increase in spending in a client’s Google Display Network prompted some head scratching. Our clicks jumped, but our conversions didn’t budge. After some sleuthing, we isolated the source of the new clicks to be a single domain, adsenseformobileapps.com. This domain isn’t real; its a designation for ads embedded within mobile apps for iPhone [...]

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Apple mobile advertising platform: iAd

Apple announced that iPhone OS 4 will include iAd, a mobile advertising program tightly integrated with the OS. Very little information is available at this time. To quote Apple: Apple’s new mobile advertising platform, combines the emotion of TV ads with the interactivity of web ads. When users click on mobile ads they are almost [...]

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